Reshape our future
with Gen AI

In today’s data-driven economy, organizations are navigating new frontiers of connectivity, interaction, and creation. By integrating data with AI, they are redefining how we work, produce, consume, and communicate—fundamentally transforming our world. Generative AI, with its immense potential, stands at the forefront of this evolution.

However, the question remains: how can we harness AI’s transformative power responsibly? How can we ensure it fosters ethical practices, safeguards society and the planet, and paves the way for a sustainable, trustworthy, and equitable future for all?

This collection explores the vast possibilities of an AI-powered future.

 

Navigating the Gen AI Era

 

Insights and Strategies for the Future of Bank Marketing

Generative AI is rapidly becom we conducted surveys and interviews with marketing executives from 92 banks across 14 countries.

The findings reveal growing interest in generative AI throughout the banking sector, with most organizations actively testing, adopting, or strategizing its use. Marketing departments, in particular, are leading the charge, with 72% taking steps toward implementation, while 8% adopt a “wait and see” approach.

For chief marketing officers looking to harness the full potential of generative AI, focusing on key areas is essential:

• Strategic Direction: Define clear goals and roadmaps to prioritize short- and medium-term objectives for generative AI in marketing.

• Leadership and Oversight: Establish specialized marketing task forces, enforce ethical guidelines, and monitor evolving AI regulations.

• Iterative Execution: Begin with small-scale, high-impact, low-risk projects and gradually scale implementation over time.

• Expanded Boundaries: Form new external partnerships and evolve marketing leadership roles to integrate advanced technologies.

• Data Excellence: Build a robust data foundation using diverse, high-quality datasets to support generative AI.

Discover our latest insights and strategies, designed to help banks unlock the transformative potential of generative AI and redefine the future of marketing.